Matthew Edgar is a partner at Elementive, a Colorado-based consulting firm specializing in technical SEO and website performance. With over two decades of experience helping clients improve their sites, he has built a reputation for making the complex world of SEO accessible and actionable.
In this episode of The Author’s Voice with KAJ, Matthew discusses his latest book, Speed Metrics Guide. More than just a technical manual, the book breaks down intimidating speed metrics into practical insights that everyone — from developers to business leaders — can understand and apply. This conversation dives into why website speed matters more than ever in the age of AI search, how to interpret metrics like First Contentful Paint and Total Blocking Time, and what it takes to build a fast, conversion-ready website.
What You’ll Learn
Website speed isn’t just for developers — every role on a team can influence performance, from marketers to executives.
Understanding metrics like First Contentful Paint, Largest Contentful Paint, and Total Blocking Time helps diagnose the real cause of slow performance.
Fundamentals of site speed haven’t changed — while tools and benchmarks evolve, the loading process remains consistent.
In the AI era, speed directly affects discoverability, SEO rankings, and conversions, making it even more critical.
Chasing numbers without context can lead to wasted effort — focus on what metrics actually mean and where they point to bottlenecks.
In His Own Words
“Speed doesn’t have to be intimidating. Everyone who works on a website should understand what the metrics mean and how they connect to real performance.” — Matthew Edgar
Explore More
Watch the full conversation with Matthew Edgar on YouTube here:
