0:00
/
0:00
Transcript

Why Charging More Could Be the Best Business Decision You Ever Make

Robin Waite’s Unconventional Pricing Strategy—And How It Can Transform Your Business

What if everything you’ve been taught about pricing is wrong? Most entrepreneurs undercharge, compete on price, and burn out—all while leaving money on the table. But what if the key to freedom isn’t working harder, but charging *smarter*?

In this exclusive breakdown of my conversation with Robin Waite, bestselling author of Take Your Shot and business coach to high-performing entrepreneurs, we dive into the mindset shifts and strategies that can help you escape the "time-for-money" trap—and start earning what you’re truly worth.

5 Game-Changing Insights from Robin Waite:

  1. "Somebody has to be the most expensive in your niche—why not you?"
    Robin reveals why top 10% earners in any industry capture 60% of the profits—and how to position yourself among them.

  2. The "Sliding Doors" Moment Every Entrepreneur Misses
    Hesitating to raise prices or pitch high-value clients? Robin explains why these decisions define your business trajectory.

  3. From Golf Pro to 6-Figure Client: The Power of Repackaging
    How Robin helped a struggling golf coach 10X his income by shifting from hourly rates to outcome-based pricing.

  4. The Fearless Business Mindset
    It’s not about recklessness—it’s about "fearing the right things less." Robin shares how his own health scare reshaped his approach to work and wealth.

  5. Why Self-Published Books Can Be Your Best Marketing Tool
    Robin’s surprising cost-saving hack for using books as lead magnets (and why his 100-page parable outperformed his 250-page manual).

A Quote That Stuck With Me:
"The most successful business owners carve out a niche where they can charge over the odds. You can’t live the life you want if you don’t have the means to live it."

Watch the Full Conversation:
Ready to rethink your pricing and unlock freedom? Click here to watch the full interview with Robin Waite.

P.S. Robin’s pricing principles in Take Your Shot can transform your business today. Grab a copy and start repackaging your offers before your competitors do.

Discussion about this video